Celebrities and branding

10.02.2012, of Marcin

Businesses always have something they want to sell to us. They face stiff competition from other competitors selling the same or similar product. If it isn't a product it's a service or the actual business itself. Either way the business brand has to have some appeal to consumers so they can be interested. To make their business stand out they will hire a celebrity to promote their product or service for them. A celebrity is used to attract customers to their product using their fame. johnny-depp

Businesses hope that the celebrity will in turn make money for them.

Using a celebrity endorsement has its advantages. To the customer they give the service or product credibility. Media coverage about the business is guaranteed when talking about the celebrity. With famous people attached to the business brand retailers will give this product a chance because of it. They grab the headlines better than anyone else. Public relations for businesses will create buzz. Businesses dealing with fashion can use a celebrity to validate the latest trends. Using celebrity endorsements are also great to help out a brand that is stale or stationary. Celebrities use their targeted demographic (age, gender, race, geography, class) or world wide appeal to lure them to the brand. If nothing else using a celebrity is a simple yet effective idea. Famous people can use a product or service to promote a business and soon everyone will use it too. That's the appeal of using celebrity status to build your business brand. Celebrities are paid, businesses get paid through customer sales and the consumer gets the item. Brands with the celebrity seal of approval are indeed tempting but picking the celebrity that is closely related to the product is the most effective business strategy. That aside, a celebrity endorsement is a great marketing strategy to promote your business.

Tags: business, celebrity, product,

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